Marketing Management Indian Cases

By:

Gupta Prachi

Contributor(s):

Material type: Text

TextPublication details: Pearson IndiaDescription: VP 21cmISBN:

9789332587106

Subject(s):

DDC classification:

22 658.8 GUP

Summary: Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	SNU LIBRARY	658.8 GUP (Browse shelf(Opens below))	Available		G2823
Books	SNU LIBRARY	658.8 GUP (Browse shelf(Opens below))	Available		G1755
Books	SNU LIBRARY	658.8 GUP (Browse shelf(Opens below))	Available		G1756
Books	SNU LIBRARY	658.8 GUP (Browse shelf(Opens below))	Checked out to SHASHWAT VERMA (2310110723)	14/11/2026 00:00	G1757

Total holds: 0

Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia

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