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Marketing Management

Gupta Prachi

Marketing Management Indian Cases - Pearson India - VP 21cm

Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia

ISBN: 9789332587106

Subjects--Topical Terms:
Marketing
Consumer behavior
Cases

Dewey Class. No.: 658.8 GUP

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