Marketing Management (Record no. 56872)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00881nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201110151506.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201110b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332587106 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta Prachi |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | Indian Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VP |
| Dimensions | 21cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Cases |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Isaac Jacob |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Varsha Jain |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ashita Aggarwal |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hufrish Majra |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 10/11/2020 | Received from Hostel | 0.00 | 9 | 3 | 658.8 GUP | G1755 | 16/08/2025 | 10/05/2025 | 10/11/2020 | Books | |||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 10/11/2020 | Received from Hostel | 0.00 | 2 | 1 | 658.8 GUP | G1756 | 08/12/2024 | 29/11/2024 | 10/11/2020 | Books | |||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 10/11/2020 | Received from Hostel | 0.00 | 6 | 3 | 658.8 GUP | G1757 | 28/10/2026 | 28/10/2026 | 10/11/2020 | Books | 14/11/2026 | ||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 15/06/2022 | Donated from Hostel | 1 | 658.8 GUP | G2823 | 30/01/2023 | 06/12/2022 | 15/06/2022 | Books |
