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21.
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Retail selling : how to achieve maximum retail sales / Peter Fleming. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Mumbai Management Books 2000, ©1995
Availability: Not available: SNU LIBRARY: Withdrawn (1).

22.
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill; Arthur Middlebrooks by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Lincolnwood, Ill. : NTC Business Books , ©2000
Availability: Not available: SNU LIBRARY: Withdrawn (2).

23.
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The rainmaker's toolkit : power strategies for finding, keeping, and growing profitable clients / Mills, Harry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : American Management Association, ©2004
Availability: Not available: SNU LIBRARY: Withdrawn (1).

24.
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Trout on strategy : capturing mindshare, conquering markets / Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : McGraw-Hill , ©2004
Availability: Not available: SNU LIBRARY: Withdrawn (1).

25.
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Marketing Management. / Philip Kotler. by
Edition: 14th. & 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, G T Road, Ghaziabad.
  • Gifted from ( Anubha Bali )
  • HCL
  • Donated by Management Dept ( Variety Books )
  • Donated
  • :Donated
  • :Variety Books Publishers Distributors :B-10, Street No 2 West Vinod Nagar Delhi -92
Publication details: Delhi : Dorling Kindersley Pvt.Ltd. ,2013. ,2016
Availability: Items available for loan: SNU LIBRARY (17)Call number: 658.8 KOT, ...
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26.
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Marketing models. / Gary L Lilen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, G T Road, Ghaziabad.
Publication details: Delhi : PHI Learning Pvt. Ltd. ,2013
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 LIL.

27.
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Basic marketing :a global-managerial approach /William D Perreault by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Global Alliance Book Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad
Publication details: New Delhi :Tata Mc Graw HIll 2013
Availability: Not available: SNU LIBRARY: Lost (1).

28.
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Marketing Management. : A Customer-Oriented Approach. / Kenneth E. Clow. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.
Publication details: New Delhi : Sage Publications. ,2010
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 CLO.

29.
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Positioning : The Battle for Your Mind / AL Ries and Jack Trout by
Edition: Indian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Global Alliance Book Distributors A-312, Nanad Nikunj Meerut Road, Ghaziabad, U.P. - 201001
Publication details: New Delhi ; McGraw Hill , 2014
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 RIE. Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.827 RIE.

30.
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How to write a marketing plan / John Westwood by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London ; Philadelphia : Kogan Page , 2006
Availability: Not available: SNU LIBRARY: Withdrawn (1).

31.
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The Dollarization Discipline : How Smart Companies Create Customer Value / Jeffrey J. Fox by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Hoboken, New Jersey J Wiley 2004
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 FOX.

32.
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TQM for sales and marketing management / James W. Cortada by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York Tata McGraw-Hill 1993
Availability: Not available: SNU LIBRARY: Withdrawn (1).

33.
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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Hoboken, NJ Wiley 2003
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 KOT.

34.
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Focus : the future of your company depends on it / Al Ries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York HarperBusiness 1996
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 RIE.

35.
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Managing and marketing of financial services. /Indian Institute of Banking & Finance. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New Delhi : Taxmann Publications(P) Ltd., 2007
Availability: Not available: SNU LIBRARY: Withdrawn (1).

36.
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Strategic market management / David A. Aaker by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92
Publication details: New Delhi. : Wiley (India)., 2011
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 AAK.

37.
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Managing customer value : creating quality and service that customers can see / Bradley T Gale; Robert Chapman Wood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International , ©1994
Availability: Not available: SNU LIBRARY: Withdrawn (1).

38.
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Retailing management by
Edition: 8th ed. Special Indian Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • S.R. Book Distributors 12, Satyam Enclave, Tejab Mill Compound, New Kot Gaon G.T. Road Ghaziabad-201009 (U.P.).
  • HCL
Publication details: New Delhi. : McGraw Hill Education (India) Pvt. Ltd., 2012
Availability: Items available for loan: SNU LIBRARY (3)Call number: 658.87 LEV, ...

39.
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Markeing Analytics / Wayne L Winston by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • S R Book Distributors :12 Satyam Enclave Tajab Mill Compound New Kot Gaon G T Road Ghaziabad
Publication details: New Delhi Wiley India 2014
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.800 WIN.

40.
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Handbook of marketing. / Barton A Weitz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, Tejab Mill Compound, New Kot Goan, Ghaziabad.
Publication details: London : SAGE , 2002
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 WEI.


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