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281.
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Marketing Management Indian Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson India
Availability: Items available for loan: SNU LIBRARY (3)Call number: 658.8 GUP, ... Not available: SNU LIBRARY: Checked out (1).

282.
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Services Marketing The Indian Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Excel Books India 2002
Availability: Items available for loan: SNU LIBRARY (2)Call number: 658.8 SHA, ...

283.
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The strategy and Tactics of Pricing : a guide to Growing more Profitably / Thomas T Nagle by Series: Prentice-Hall series in marketing
Edition: 6th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Variety Books Publishers & Distributors :B-10 Street No 2 West Vinod Nagar Delhi 110092
Publication details: New York :Routledge Taylor & Frances Group 2017
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.816 NAG.

284.
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Marketing research / David A. Aaker ... [et al.]. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons, ©2013
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.83 AAK.

285.
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Business model innovation strategy : Transformational concepts and tools for entrepreneurial leaders / Raphael Amit; & Christoph Zott by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Brijwasi Book Distributors :H-87, Lalita Park laxmi Nagar Delhi 110092
Publication details: New Jersey : John Wiley & Sons, Inc. 2021
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.4063 AMI.

286.
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Business Communication ;A Practice Oriented Approach / Shalini kalia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Donated from KOMAL BINDRA (2010120018)
Publication details: New Delhi :wiley publication @2017
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.45 KAL.

287.
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Paradigm Shift in Business and Management ;Emerging Trends and Competitive Strategies / Shashank Chaudhary by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Donated from IPEM Institute Ghaziabad
Publication details: New Delhi ;Universial Academic Books Publishers & Distributors 2022
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.409 CHA.

288.
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Marketing Management / Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman and Torben Hansen by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Edinburgh : Pearson Education Limited, 2009
Online resources:
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 KOT.

289.
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Global marketing / Warren J Keegan. by
Edition: : 9th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • : Donated by Hostel
Publication details: , New Delhi : Pearson India , 2018
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.84 KEE.

290.
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Marketing Ethics / George G. Brenkert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • : Zafaa Books & Distributors : 313/56F,49A, Anand Nagar, Inderlok, Delhi.
Publication details: ,Australia : Blackwell Publishing ,2008
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 174.9381 BRE.

291.
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Pricing / F Livesey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • : Zafaa Books & Distributors : 313/56F, 49A, Anand Nagar, Inderlok, Delhi.
Publication details: ,Delhi : The Macmillan Press ,1979
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 338.5 LIV.

292.
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Price management : strategy, analysis, decision, implementation / Hermann Simon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • : Raghav Books Pvt. Ltd. : A-184, A, Nand Gram, Ghaziabad, UP.
Publication details: , Switzerland : Springer , 2019
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.816 SIM.

293.
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Ethics in marketing : international cases and perspectives. / Patrick E. Murphy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • : Raghav Books Pvt. Ltd. ; A-184, A, Nand Gram, Ghaziabad, UP.
Publication details: ,New York : Routledge , 2017
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 174.4 MUR.

294.
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Ethical decision making in marketing /Lawrence B Chonko. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • : Zafaa Book & Distributors : 313/56F, 49A, Anand Nagar, Inderlok, Delhi.
Publication details: , Thousand Oaks ; SAGE Publications , ©1995
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.802 CHO.

295.
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Business ethics and corporate governance. /A. C. Fernando. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Donated by Pearson
Publication details: , Chennai : Pearson Education , 2022
Availability: Items available for loan: SNU LIBRARY (1)Call number: 174.4 MUR.

296.
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Marketing Management : Global Edition / Philip Kotler by
Edition: 15 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education, Limited, 2015
Online resources:
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 KOT.

297.
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Digital Marketing. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • : Donated by Pearson
Publication details: , Noida : NMIMS Global Access , 2022
Availability: Not available: SNU LIBRARY: Checked out (1).

298.
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Marketing Research / Sanjive Saxena. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • : Donated by NMIMS Global Access
Publication details: , Delhi : NMIMS Global Access
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.83 SAX.

299.
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Service Marketing /Jochen Wirtz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • : Donated by Pearson India
Publication details: , Noida : NMIMS Global Access , 2022
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 WIR.

300.
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International Marketing / Warren J Keegan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • : Donated by Pearson India
Publication details: , Noida : NMIMS Global Access , 2021
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.84 KEE.


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