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How to achieve zero-defect marketing / Allan J Magrath

by Allan J Magrath.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: New York : AMACOM : Distributed by Quality Resources , ©1993Availability: Items available for loan: SNU LIBRARY (1) Call number: 658.802 MAG.

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The 6 imperatives of marketing : lessons from the world's best companies / Allan J Magrath

by Allan J Magrath.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: New York, NY : American Management Association , ©1992Availability: Items available for loan: SNU LIBRARY (1) Call number: 658.8 MAG.

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