System requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent.

Part I: Introduction to Business Research --
1 Research in Business --
2 Thinking Like a Researcher --
3 The Research Process: an overview --
4 Business Research Requests and Proposals --
Appendix 4a: Covering Kids RFP --
5 Ethics in Business Research --
Part II: The Design of Research --
6 Research Design: An Overview --
7 Secondary Data Searches --
8 Qualitative Research --
9 Observation Studies --
10 Surveys --
11 Experiments and Test Markets --
Appendix 11a: Complex Experimental Designs --
Part III: The Sources and Collection of Data --
12 Measurement --
13 Measurement Scales --
14 Questionnaires and Instruments --
Appendix 14a: Crafting Effective Measurement Questions --
Appendix 14b: Pretesting Options and Discoveries --
15 Sampling Concepts --
Appendix 15a: Determining Sample Size --
Part IV: Analysis and Presentation of Data --
16 Data Preparation and Analysis --
Appendix 16a: Describing Data Statistically --
17 Exploring, Displaying, and Examining Data --
18 Hypothesis Testing --
19 Measures of Association --
20 Multivariate Analysis: An Overview --
21 Presenting Insights and Findings: Written and Oral Reports --
Case abstracts --
Appendices --
A Focus Group Discussion Guide --
B Nonparametric Significance Tests --
C Selected Statistical Tables.

Part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary.