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Value merchants : demonstrating and documenting superior value in business markets :James C Anderson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S.R. Book Distributors ;12,Satyam Enclave, Ghaziabad.
Publication details: Boston, Mass. : Harvard Business School Press ,2007
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.804 AND.

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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation. / Nirmalya Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
Publication details: Boston, Mass. : Harvard Business School Press , ©2004
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.802 KUM.

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