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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation. / Nirmalya Kumar.
Material type:
TextPublisher number: ;Brijwasi Book Distributors. | ;H-87,Lalita Park, Laxmi Lagar,Delhi.Publication details: Boston, Mass. : Harvard Business School Press , ©2004.Description: xv, 270 p. : ill. ; 24 cmISBN: - 9781591392101
- 658.802 KUM
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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SNU LIBRARY | 658.802 KUM (Browse shelf(Opens below)) | Not For Loan | 12065 |
Total holds: 0
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