Marketing as strategy (Record no. 15506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00840nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140717134209.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140717b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781591392101 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | ;Brijwasi Book Distributors. |
| Distributor address | ;H-87,Lalita Park, Laxmi Lagar,Delhi. |
| bill number | ;BW/002608 |
| Bill Date | ;03/07/2014 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.802 KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Nirmalya |
| -- | ; Kotler, Philip. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing as strategy |
| Remainder of title | : understanding the CEO's agenda for driving growth and innovation. |
| Statement of responsibility, etc | / Nirmalya Kumar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. |
| Name of publisher, distributor, etc | : Harvard Business School Press |
| Date of publication, distribution, etc | , ©2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 270 p. |
| Other physical details | : ill. |
| Dimensions | ; 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 995 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Strategic planning. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Strategic Segments. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Kumar,Nirmalya. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | and Marketing as strategy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | SNU LIBRARY | SNU LIBRARY | 17/07/2014 | 995.00 | 658.802 KUM | 12065 | 17/07/2014 | 17/07/2014 | Books |
