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Marketing as strategy

Kumar, Nirmalya ; Kotler, Philip.

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation. / Nirmalya Kumar. - Boston, Mass. : Harvard Business School Press , ©2004. - xv, 270 p. : ill. ; 24 cm.

ISBN: 9781591392101

Publisher. No.: Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.

Index Terms--Genre/Form:
Marketing.
Strategic planning.
Strategic Segments.
Kumar,Nirmalya.
and Marketing as strategy.

Dewey Class. No.: 658.802 KUM

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