The strategy and Tactics of Pricing : a guide to Growing more Profitably / Thomas T Nagle
Material type:
TextPublisher number: :Variety Books Publishers & Distributors | :B-10 Street No 2 West Vinod Nagar Delhi 110092 Series: Prentice-Hall series in marketingPublication details: New York :Routledge Taylor & Frances Group 2017Edition: 6th EdDescription: xx, 331p. 24cmISBN: - 9781138607354
- 658.816 NAG
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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SNU LIBRARY | 658.816 NAG (Browse shelf(Opens below)) | Available | 27878 |
1. Strategic Planning --
2. Costs --
3. Financial Analysis --
4. Customers --
5. Competition --
6. Pricing Strategy --
7. Life Cycle Pricing --
8. Value-Based Sales and Negotiation --
9. Segmented Pricing --
10. Pricing in the Marketing Mix --
11. Channel Strategy --
12. Competitive Advantages --
13. Measuring Perceived Value and Price Sensitivity --
14. Ethics and the Law
Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Some subjects discussed include costs and their effects on pricing decisions, financial analysis, influencing the purchase decision, and life cycle pricing. Other topics include value-based sales and negotiation, segmented pricing, pricing in the marketing mix, channel strategy, measuring perceived value and price sensitivity, and ethical and legal constraints on pricing. There is an expanded and revised chapter on managing value perceptions and price expectations; and more examples particularly relating to e-commerce.
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