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1.
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Darwin's Brands Adapting to Succeed /Anand Bhaskar Halve by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Variety Books Publisher Distributors B-10, Vest Vinod Nagar ,New Delhi-92
Publication details: New Delhi : SAGE, 2012
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 HAL.

2.
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Consumer behavior : buying, having, and being / Michael R Solomon. by
Edition: 10th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.
Publication details: Boston : Prentice Hall , 2012
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8342 SOL.

3.
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The call of the mall /Paco Underhill by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Simon & Schuster , ©2004
Availability: Not available: SNU LIBRARY: Withdrawn (1).

4.
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Economics. /Lipsey & Chrystal by
Edition: 12th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Variety Books Publishers Distributors. ;2/22, Ansari Road ,New Delhi
  • :S R Book Distributors :12, Satyam Enclave Tejab Mill Compound New Kot Gaon G T Road Ghaziabad
Publication details: Oxford : Oxford University Press , 2011
Availability: Items available for loan: SNU LIBRARY (11)Call number: 330 LIP, ...
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5.
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Consumer Behaviour: Models of Consumers and Models of Consumer Behaviour / Sangeeta Sahney by Series: NPTEL Lecture Series. Management Models of Consumers and Models of Consumer Behaviour
Material type: Computer file Computer file; Format: electronic
Publication details: Kharagpur Indian Insitiute of Technology
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).

6.
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Consumer Behaviour: Models of Consumers and Models of Consumer Behaviour (Contd.) / Sangeeta Sahney by Series: NPTEL Lecture Series. Management Models of Consumers and Models of Consumer Behaviour (Contd.)
Material type: Computer file Computer file; Format: electronic
Publication details: Kharagpur Indian Insitiute of Technology
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).

7.
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Consumer Behaviour: Models of Consumers and Models of Consumer Behaviour (Contd. ) / Sangeeta Sahney by Series: NPTEL Lecture Series. Management Models of Consumers and Models of Consumer Behaviour (Contd. )
Material type: Computer file Computer file; Format: electronic
Publication details: Kharagpur Indian Insitiute of Technology
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).

8.
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Consumer Behaviour: Models of Consumers and Models of Consumer Behaviour ( Contd.) / Sangeeta Sahney by Series: NPTEL Lecture Series. Management Models of Consumers and Models of Consumer Behaviour ( Contd.)
Material type: Computer file Computer file; Format: electronic
Publication details: Kharagpur Indian Insitiute of Technology
Online resources:
Availability: Items available for loan: SNU LIBRARY (1).

9.
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Product experience / H Schifferstein & Paul Hekkert by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :S R Book Distributors :12, Satyam Enclave Tajab Mill Compound New Kot Gaon G T Road Ghaziabad
Publication details: Netherlands : Elsevier, ©2008
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.834 SCH.

10.
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Why smart people make big money mistakes--and how to correct them : lessons from the new science of behavioral economics /Gary Belsky by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Simon & Schuster , ©1999
Availability: Not available: SNU LIBRARY: Withdrawn (1).

11.
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Exotic preferences :: behavioral economics and human motivation / George Loewenstein by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Global Alliance Books Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad
Publication details: New York : Oxford University Press, 2007
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8342 LOE.

12.
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The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Researcho Books & Periodicals Pvt. Ltd :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
  • :Brijwasi Book Distributors :H-87, Lalita park Laxmi Nagar Delhi 110092
Publication details: New York :Penguin Books 2011
Availability: Items available for loan: SNU LIBRARY (2)Call number: 658.11 RIE, ...

13.
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Principles of Economics / Alfred Marshall & R N Ghosh by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :S R Book Distributors :12, Satyam Enclave Tejab Mill Compound New KotGaon G T Road Ghaziabad
Publication details: New Delhi :Atlantic Publishers 2010
Availability: Items available for loan: SNU LIBRARY (2)Call number: 330 MAR, ...

14.
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Hooked : How to Build Habit-forming Products /Nir Eyal & Ryan Hoover by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Brijwasi Book Distributors :H-87, Lalita park Laxmi Nagar Delhi 110092
  • :Technical Bureau India Pvt. Ltd. :E/261, Shastri Nagar Delhi 110052
Publication details: New York : Portfolio/Penguin, 2014
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.575 EYA. Not available: SNU LIBRARY: Checked out (1).

15.
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Come buy, come buy : shopping and the culture of consumption in Victorian women' /Krista Lysack by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • International Book Distributors ;Flat No.17,Prakash Apartments,5 Ansari Road ,Daryaganj,New Delhi-110002
Publication details: Athens : Ohio University Press , ©2008
Availability: Items available for loan: SNU LIBRARY (1)Call number: 820.93553 LYS.

16.
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Marketing and feminism : current issues and research /Miriam Catterall; Pauline Maclaran; Lorna Stevens by Series: Routledge interpretive marketing research series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • International Book Distributors ;Flat No.17,Prakash Apartments ,5 Ansari Road ,Daryaganj New Delhi-110002
Publication details: London : Routledge , ©2000
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.834082 CAT.

17.
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The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hove, East Sussex ; New York : Psychology Press, ©2010
Availability: Items available for loan: SNU LIBRARY (1)Call number: 659.1019 FEN.

18.
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How customers think : essential insights into the mind of the market / Gerald Zaltman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Brijwasi Book Distributors New Delhi
Publication details: Boston, Mass. : Harvard Business School Press, ©2003
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.834 ZAL.


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