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1.
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Inside the tornado / Geoffrey A. Moore by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : HarperBusiness, ©1997
Availability: Items available for loan: SNU LIBRARY (1)Call number: 620.00688 MOO. Not available: SNU LIBRARY: Withdrawn (2).

2.
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RETAIL MARKETING MANAGEMENT /DAVID GILBERT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London : Financial Times Management, . 1999
Availability: Not available: SNU LIBRARY: Withdrawn (1).

3.
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Retail selling : how to achieve maximum retail sales / Peter Fleming. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Mumbai Management Books 2000, ©1995
Availability: Not available: SNU LIBRARY: Withdrawn (1).

4.
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill; Arthur Middlebrooks by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Lincolnwood, Ill. : NTC Business Books , ©2000
Availability: Not available: SNU LIBRARY: Withdrawn (2).

5.
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The rainmaker's toolkit : power strategies for finding, keeping, and growing profitable clients / Mills, Harry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : American Management Association, ©2004
Availability: Not available: SNU LIBRARY: Withdrawn (1).

6.
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Trout on strategy : capturing mindshare, conquering markets / Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : McGraw-Hill , ©2004
Availability: Not available: SNU LIBRARY: Withdrawn (1).

7.
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Marketing Management. / Philip Kotler. by
Edition: 14th. & 15th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, G T Road, Ghaziabad.
  • Gifted from ( Anubha Bali )
  • HCL
  • Donated by Management Dept ( Variety Books )
  • Donated
  • :Donated
  • :Variety Books Publishers Distributors :B-10, Street No 2 West Vinod Nagar Delhi -92
Publication details: Delhi : Dorling Kindersley Pvt.Ltd. ,2013. ,2016
Availability: Items available for loan: SNU LIBRARY (17)Call number: 658.8 KOT, ...
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8.
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Marketing models. / Gary L Lilen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, G T Road, Ghaziabad.
Publication details: Delhi : PHI Learning Pvt. Ltd. ,2013
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 LIL.

9.
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Basic marketing :a global-managerial approach /William D Perreault by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Global Alliance Book Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad
Publication details: New Delhi :Tata Mc Graw HIll 2013
Availability: Not available: SNU LIBRARY: Lost (1).

10.
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Marketing Management. : A Customer-Oriented Approach. / Kenneth E. Clow. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.
Publication details: New Delhi : Sage Publications. ,2010
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 CLO.

11.
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Positioning : The Battle for Your Mind / AL Ries and Jack Trout by
Edition: Indian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Global Alliance Book Distributors A-312, Nanad Nikunj Meerut Road, Ghaziabad, U.P. - 201001
Publication details: New Delhi ; McGraw Hill , 2014
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 RIE. Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.827 RIE.

12.
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How to write a marketing plan / John Westwood by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London ; Philadelphia : Kogan Page , 2006
Availability: Not available: SNU LIBRARY: Withdrawn (1).

13.
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The Dollarization Discipline : How Smart Companies Create Customer Value / Jeffrey J. Fox by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Hoboken, New Jersey J Wiley 2004
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 FOX.

14.
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TQM for sales and marketing management / James W. Cortada by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York Tata McGraw-Hill 1993
Availability: Not available: SNU LIBRARY: Withdrawn (1).

15.
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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Hoboken, NJ Wiley 2003
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 KOT.

16.
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Focus : the future of your company depends on it / Al Ries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York HarperBusiness 1996
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 RIE.

17.
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Managing and marketing of financial services. /Indian Institute of Banking & Finance. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New Delhi : Taxmann Publications(P) Ltd., 2007
Availability: Not available: SNU LIBRARY: Withdrawn (1).

18.
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Managing customer value : creating quality and service that customers can see / Bradley T Gale; Robert Chapman Wood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International , ©1994
Availability: Not available: SNU LIBRARY: Withdrawn (1).

19.
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Markeing Analytics / Wayne L Winston by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • S R Book Distributors :12 Satyam Enclave Tajab Mill Compound New Kot Gaon G T Road Ghaziabad
Publication details: New Delhi Wiley India 2014
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.800 WIN.

20.
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Handbook of marketing. / Barton A Weitz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, Tejab Mill Compound, New Kot Goan, Ghaziabad.
Publication details: London : SAGE , 2002
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 WEI.


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