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1.
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Marketing in the public sector : a roadmap for improved performance / Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Global Alliance Book Distributors. ;A-312 , Nanad Nikunj Meerut Road , Ghaziabad.
Publication details: Upper Saddle River, N.J. : Wharton School Pub. , 2007
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 352.748 KOT.

2.
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Repositioning : marketing in an era of competition, change and crisis. /Jack Trout. & Steve Rivkin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Global Alliance Book Distributors. ;A-312, Nanad Nikunj Meerut Road, Ghaziabad.
  • :Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
Publication details: New York New Delhi : McGraw-Hill , 2010
Availability: Items available for loan: SNU LIBRARY (4)Call number: 659.111 TRO, ... Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 659.111 TRO.

3.
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Marketing warfare / Al Ries. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Global Alliance Book Distributors. ;A-312, Nanad Nikunj Meerut Road, Ghaziabad.
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 RIE. Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 RIE.

4.
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Markets, marketing and developing countries where we stand and where we are heading. /Hans van Trijp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Global Alliance Book Distributors. ;A-312, Nanad Nikunj Meerut Road, Ghaziabad.
Publication details: Wageningen : Wageningen Academic Publishers , 2010
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 381.091 TRI.

5.
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Marketing : the core by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Global Alliance Book Distributors. ;A-312, Nanad Nikunj Meerut Road, Ghaziabad.
Publication details: New York, NY : McGraw-Hill/Irwin , 2013
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 RUD.

6.
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Marketing ROI : the path to campaign, customer, and corporate profitability / James Lenskold by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : McGraw-Hill, ©2003
Availability: Not available: SNU LIBRARY: Withdrawn (1).

7.
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Supply chain management : strategy, planning, and operation / Sunil Chopra & Peter Meindl by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Availability: Not available: SNU LIBRARY: Withdrawn (1).

8.
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Retail marketing management / David Gilbert by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London : Financial Times Management, ©1999
Availability: Not available: SNU LIBRARY: Withdrawn (1).

9.
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Web analytics demystified : a marketer's guide to understanding how your web site affects your business / Eric T.Peterson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: [Portland, OR] : Celilo Group Media ; [San Leandro, Calif.] : CafePress, ©2004
Availability: Not available: SNU LIBRARY: Withdrawn (1).

10.
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Customer relationship management : emerging concepts, tools, and applications / Jagdish N Sheth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New Delhi : Tata McGraw-Hill Pub. Co. , ©2001
Availability: Not available: SNU LIBRARY: Withdrawn (1).

11.
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Retailing : an introduction / Roger Cox by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Harlow : FT Prentice Hall , 2004
Availability: Not available: SNU LIBRARY: Withdrawn (1).

12.
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The new strategic selling : the unique sales system proven successful by the world's best companies, revised and updated for the 21st century / Stephen E. Heiman and Diane Sanchez with Tad Tuleja. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Warner Books, ©1998
Availability: Items available for loan: SNU LIBRARY (2)Call number: 658.81 HEI, ... Not available: SNU LIBRARY: Withdrawn (5).

13.
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Beyond MaxiMarketing : the new power of caring and daring / Stan Rapp; Thomas L. Collins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : McGraw-Hill, ©1994
Availability: Not available: SNU LIBRARY: Withdrawn (1).

14.
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Inside the tornado / Geoffrey A. Moore by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : HarperBusiness, ©1997
Availability: Items available for loan: SNU LIBRARY (1)Call number: 620.00688 MOO. Not available: SNU LIBRARY: Withdrawn (2).

15.
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RETAIL MARKETING MANAGEMENT /DAVID GILBERT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London : Financial Times Management, . 1999
Availability: Not available: SNU LIBRARY: Withdrawn (1).

16.
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The long tail : why the future of business is selling less of more / Chris Anderson. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Hyperion, ©2006
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.802 AND. Not available: SNU LIBRARY: Withdrawn (1).

17.
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Retail selling : how to achieve maximum retail sales / Peter Fleming. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Mumbai Management Books 2000, ©1995
Availability: Not available: SNU LIBRARY: Withdrawn (1).

18.
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill; Arthur Middlebrooks by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Lincolnwood, Ill. : NTC Business Books , ©2000
Availability: Not available: SNU LIBRARY: Withdrawn (2).

19.
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The rainmaker's toolkit : power strategies for finding, keeping, and growing profitable clients / Mills, Harry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : American Management Association, ©2004
Availability: Not available: SNU LIBRARY: Withdrawn (1).

20.
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Reputation marketing : building and sustaining your organization's greatest asset / Marconi, Joe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : McGraw-Hill, ©2002
Availability: Items available for loan: SNU LIBRARY (1)Call number: 659.285 MAR.


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