Marketing ROI : the path to campaign, customer, and corporate profitability / James Lenskold

By: Lenskold, JamesMaterial type: TextTextPublisher number: HCLPublication details: New York : McGraw-Hill, ©2003Description: xiv, 268 p. : ill. ; 24 cmISBN: 9780070594180Genre/Form: Capital investments Evaluation | Rate of return. | Marketing ROI : the path to campaign, customer, and corporate profitability | James Lenskold | Management DDC classification: 658.1554 LEN
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
HCL Collection HCL Collection SNU LIBRARY
658.1554 LEN (Browse shelf(Opens below)) Available H55
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