Marketing ROI
Lenskold, James
Marketing ROI : the path to campaign, customer, and corporate profitability / James Lenskold - New York : McGraw-Hill, ©2003. - xiv, 268 p. : ill. ; 24 cm.
9780070594180
HCL
Capital investments Evaluation
Rate of return.
Marketing ROI : the path to campaign, customer, and corporate profitability
James Lenskold
Management
658.1554 LEN
Marketing ROI : the path to campaign, customer, and corporate profitability / James Lenskold - New York : McGraw-Hill, ©2003. - xiv, 268 p. : ill. ; 24 cm.
9780070594180
HCL
Capital investments Evaluation
Rate of return.
Marketing ROI : the path to campaign, customer, and corporate profitability
James Lenskold
Management
658.1554 LEN
