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Think like your customer. / Stinnett, Bill by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : McGraw Hill, 2005
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8342 STI.

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Strategy maps : converting intangible assets into tangible outcomes / Kaplan, Robert S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Boston : Harvard Business School Press, ©2004
Availability: Not available: SNU LIBRARY: Withdrawn (2).

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Why CRM doesn't work : How to win by letting customers manage the relationship / Frederick Newell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Princeton : Cogan Page, ©2004
Availability: Not available: SNU LIBRARY: Withdrawn (1).

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Profitable Customer Engagement : Concept metrics and strategies. / V. Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Publication , 2013
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.812 KUM.


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