Consumer behavior : building marketing strategy / Del I Hawkins; David L Mothersbaugh; Amit Mookerjee

By:

Hawkins, Del I. ; Mothersbaugh, David L. ; Mookerjee, Amit

Material type: Text

TextPublisher number: Variety Books Publishers Distributors, | B-10, Street No.2, West Vinod Nagar, Delhi-92 Series: McGraw-Hill Higher educationPublication details: Boston ; New Delhi : TMH, 2010.Edition: 11th ed. Special Indian EditionDescription: xxix, 866 p. : ill., graph. +CD-ROM (12 Cm.)ISBN:

9780070682160

Genre/Form:

DDC classification:

11th 658.83420973 HAW

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Holdings
Item type	Current library	Call number	Materials specified	Status	Barcode
Books	SNU LIBRARY	658.83420973 HAW (Browse shelf(Opens below))		Available	10180
Audio/Visual Collection	SNU LIBRARY Audio Visual	658.83420973 HAW (Browse shelf(Opens below))	CD	Available	CD0343

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