Consumer behavior (Record no. 10207)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01047nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140113150118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140113b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070682160 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | Variety Books Publishers Distributors, |
| Distributor address | B-10, Street No.2, West Vinod Nagar, Delhi-92 |
| bill number | Invoice No. IN786 |
| Bill Date | 04/01/2014 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Edition number | 11th |
| Classification number | 658.83420973 HAW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| -- | ; Mothersbaugh, David L. |
| -- | ; Mookerjee, Amit. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| Remainder of title | : building marketing strategy |
| Statement of responsibility, etc | / Del I Hawkins; David L Mothersbaugh; Amit Mookerjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| Remainder of edition statement | Special Indian Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| -- | ; New Delhi |
| Name of publisher, distributor, etc | : TMH, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 866 p. |
| Other physical details | : ill., graph. |
| Accompanying material | +CD-ROM |
| Size of unit | (12 Cm.) |
| 365 ## - TRADE PRICE | |
| Price effective from | 690 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill Higher education. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Non-focus term | Management. |
| -- | , Marketing strategy. |
| -- | , Consumer behavior |
| -- | , United states. |
| -- | , Market survery. |
| -- | , Hawkins, Del I. |
| -- | , Mothersbaugh David L. |
| -- | , Mookerjee, Amit. |
| -- | , and Consumer behavior : building marketing strategy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Materials specified (bound volume or other part) | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 13/01/2014 | 690.00 | 1 | 1 | 658.83420973 HAW | 10180 | 13/05/2026 | 08/05/2026 | 13/01/2014 | Books | ||||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 31/05/2015 | 658.83420973 HAW | CD0343 | 31/05/2015 | 31/05/2015 | Audio/Visual Collection | CD | Audio Visual |
