Consumer behavior

Hawkins, Del I. ; Mothersbaugh, David L. ; Mookerjee, Amit.

Consumer behavior : building marketing strategy / Del I Hawkins; David L Mothersbaugh; Amit Mookerjee - 11th ed. Special Indian Edition. - Boston ; New Delhi : TMH, 2010. - xxix, 866 p. : ill., graph. +CD-ROM (12 Cm.) - McGraw-Hill Higher education. .

9780070682160

Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92

--Management.--, Marketing strategy.--, Consumer behavior--, United states.--, Market survery.--, Hawkins, Del I.--, Mothersbaugh David L.--, Mookerjee, Amit.--, and Consumer behavior : building marketing strategy.

658.83420973 HAW

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