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Consumer behavior : building marketing strategy / Del I Hawkins; David L Mothersbaugh; Amit Mookerjee

By: Material type: TextTextPublisher number: Variety Books Publishers Distributors, | B-10, Street No.2, West Vinod Nagar, Delhi-92 Series: McGraw-Hill Higher educationPublication details: Boston ; New Delhi : TMH, 2010.Edition: 11th ed. Special Indian EditionDescription: xxix, 866 p. : ill., graph. +CD-ROM (12 Cm.)ISBN:
  • 9780070682160
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DDC classification:
  • 11th 658.83420973 HAW
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Item type Current library Call number Materials specified Status Barcode
Books Books SNU LIBRARY 658.83420973 HAW (Browse shelf(Opens below)) Available 10180
Audio/Visual Collection Audio/Visual Collection SNU LIBRARY Audio Visual 658.83420973 HAW (Browse shelf(Opens below)) CD Available CD0343
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