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Strategic brand management : new approaches to creating and evaluating brand equity /Jean-Noël Kapferer

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Jean-Noël Kapferer

Material type: Text

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TextPublisher number: HCLPublication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada , ©1992.Description: v, 341 p. : ill. ; 25cmISBN:

9780029170458

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