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The highly effective marketing plan

Knight, Peter

The highly effective marketing plan /Peter Knight - London ; New York : Pearson/Prentice Hall Business , 2004. - vii, 168 p. : ill. ; 24 cm.

ISBN: 9780273687863

Publisher. No.: Global Alliance Book Distributors A-312-Nand Nikunj Meerut Road,Ghaziabad,U.P.

Index Terms--Genre/Form:
Marketing Management
;Marketing Planning
; Management
;Peter Knight
; Pearson/Prentice Hall Business

Dewey Class. No.: 658.802 KNI

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