Aaker on branding : 20 Principles That Drive Success /
Aaker, David
Aaker on branding : 20 Principles That Drive Success / David Aaker - 1st ed. - New Delhi : SAGE Publications India , 2015. - xiv, 235 p. ; 24 cm.
This book offers a compact overview of twenty essential principles of branding distilled from the author's extensive career and prior publications. It provides concepts, frameworks, and practical strategies relating to brand vision, brand personality, brand portfolios, and digital ecosystem management designed to create and maintain strong corporate assets.
9789351503903
Brand name products
Branding
Marketing
Strategic planning
658.827 AAK
Aaker on branding : 20 Principles That Drive Success / David Aaker - 1st ed. - New Delhi : SAGE Publications India , 2015. - xiv, 235 p. ; 24 cm.
This book offers a compact overview of twenty essential principles of branding distilled from the author's extensive career and prior publications. It provides concepts, frameworks, and practical strategies relating to brand vision, brand personality, brand portfolios, and digital ecosystem management designed to create and maintain strong corporate assets.
9789351503903
Brand name products
Branding
Marketing
Strategic planning
658.827 AAK
