Aaker on branding : 20 Principles That Drive Success / David Aaker

By:

Aaker, David

Material type: Text

TextPublication details: New Delhi : SAGE Publications India , 2015.Edition: 1st edDescription: xiv, 235 p. ; 24 cmISBN:

9789351503903

Subject(s):

DDC classification:

23 658.827 AAK

Summary: This book offers a compact overview of twenty essential principles of branding distilled from the author's extensive career and prior publications. It provides concepts, frameworks, and practical strategies relating to brand vision, brand personality, brand portfolios, and digital ecosystem management designed to create and maintain strong corporate assets.

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
VC Office Books	SNU LIBRARY	658.827 AAK (Browse shelf(Opens below))	Not For Loan	Books Received from VC office	VC583

Total holds: 0

This book offers a compact overview of twenty essential principles of branding distilled from the author's extensive career and prior publications. It provides concepts, frameworks, and practical strategies relating to brand vision, brand personality, brand portfolios, and digital ecosystem management designed to create and maintain strong corporate assets.

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