Aaker on branding : (Record no. 70373)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00986nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260708150741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260708s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351503903 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.827 AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David |
| 245 #0 - TITLE STATEMENT | |
| Title | Aaker on branding : |
| Remainder of title | 20 Principles That Drive Success / |
| Statement of responsibility, etc | David Aaker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | SAGE Publications India , |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 235 p. ; |
| Dimensions | 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 0.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book offers a compact overview of twenty essential principles of branding distilled from the author's extensive career and prior publications. It provides concepts, frameworks, and practical strategies relating to brand vision, brand personality, brand portfolios, and digital ecosystem management designed to create and maintain strong corporate assets. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | VC Office Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | SNU LIBRARY | SNU LIBRARY | 26/06/2026 | 0.00 | 658.827 AAK | VC583 | 08/07/2026 | 26/06/2026 | VC Office Books | Books Received from VC office |
