The 6 imperatives of marketing : lessons from the world's best companies / Allan J Magrath
Material type: TextPublisher number: HCLPublication details: New York, NY : American Management Association , ©1992Description: 196 p. : ill. ; 24 cmISBN: 9780814450420Genre/Form: Marketing. | Consumer satisfaction. | Consommateurs -- Satisfaction. | Allan J. Magrath. | MarketingDDC classification: 658.8 MAGItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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HCL Collection | SNU LIBRARY | 658.8 MAG (Browse shelf(Opens below)) | Available | H2895 |
Total holds: 0
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658.8 LEE Social Marketing | 658.8 LIL Marketing models. | 658.8 LOV Services marketing | 658.8 MAG The 6 imperatives of marketing | 658.8 MAH The 86%solution | 658.8 MAT Sales driven | 658.8 MAZ Conversations with marketing masters |
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