Navigating nationalism in global enterprise : a century of Indo-German business relations. /Christina Lubinski.

By: Lubinski, ChristinaContributor(s): Christina LubinskiMaterial type: TextTextPublisher number: : Zafaa Books & Distributors | : 313/56F, 49A, Anand Nagar, Inderlok, new Delhi.Publication details: , Cambridge, United Kingdom : Cambridge University Press , 2023Description: xii,286p. : 22cmISBN: 9781316511282Subject(s): History | Economic History | India Foreign economic relations Germany | Nationalism Economic aspectsDDC classification: 338.888 LUB
Contents:
List of figures ; List of tables; Acknowledgments; Introduction; Part I. Nationalism and Competitive Dynamics: 1. The invention of nationality; 2. Bazaar goods 'made in Germany'; 3. Mapping enemies in World War I; 4. The alliance of the disillusioned; Part II. Emergent Strategy in a World of Nations: 5. Refining political capabilities; 6. Planning for uncertain futures; 7. Stability in a wobbly world; 8. Reimagining the world in stages; Conclusion: Re-Historicizing nations; Appendices; Bibliography; Index.
Summary: "An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies"
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338.888 LUB (Browse shelf(Opens below)) Available 29312
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List of figures ; List of tables; Acknowledgments; Introduction; Part I. Nationalism and Competitive Dynamics: 1. The invention of nationality; 2. Bazaar goods 'made in Germany'; 3. Mapping enemies in World War I; 4. The alliance of the disillusioned; Part II. Emergent Strategy in a World of Nations: 5. Refining political capabilities; 6. Planning for uncertain futures; 7. Stability in a wobbly world; 8. Reimagining the world in stages; Conclusion: Re-Historicizing nations; Appendices; Bibliography; Index.

"An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies"

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