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101.
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102.
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103.
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104.
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Marketing Management. : A Customer-Oriented Approach. / Kenneth E. Clow. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher number: - ;S R Book Distributors ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.
Publication details: New Delhi : Sage Publications. ,2010
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 CLO.
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105.
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106.
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Positioning : The Battle for Your Mind / AL Ries and Jack Trout by
Edition: Indian ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher number: - Global Alliance Book Distributors A-312, Nanad Nikunj Meerut Road, Ghaziabad, U.P. - 201001
Publication details: New Delhi ; McGraw Hill , 2014
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 RIE. Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.827 RIE.
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107.
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108.
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109.
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110.
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How to write a marketing plan / John Westwood by
Edition: 3rd ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London ; Philadelphia : Kogan Page , 2006
Availability: Not available: SNU LIBRARY: Withdrawn (1).
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111.
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The marketing plan :how to prepare and implement it. William M Luther. by
Edition: 4th.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher number: - ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
Publication details: New York : AMACOM , ©2011
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.802 LUT.
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112.
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What is Marketing. /Alvin J Silk. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher number: - ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
Publication details: Boston :Harvard Business School ,2006
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 SIL.
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113.
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114.
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Brand breakout : how emerging market brands will go global. / Nirmalya Kumar. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher number: - ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
Publication details: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan , 2013
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.827 KUM.
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115.
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Greater good : how good marketing makes for better democracy. /John A. Quelch. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher number: - ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
Publication details: Boston, Mass. : Harvard Business Press , ©2007
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 QUE.
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116.
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117.
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118.
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119.
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120.
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