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101.
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The big moo : stop trying to be perfect and start being remarkable / Seth Godin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Portfolio , ©2005
Availability: Not available: SNU LIBRARY: Withdrawn (1).

102.
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Web commerce technology handbook / Daniel Minoli; Emma Minoli by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : McGraw-Hill , ©1998
Availability: Not available: SNU LIBRARY: Withdrawn (2).

103.
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Crossing the chasm : marketing and selling high-tech products to mainstream customers. / Geoffrey A Moore. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.
Publication details: New York, NY : HarperBusiness Essentials , ©2002
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 MOO.

104.
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Marketing Management. : A Customer-Oriented Approach. / Kenneth E. Clow. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.
Publication details: New Delhi : Sage Publications. ,2010
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 CLO.

105.
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Global account management : creating value / H. David Hennesse by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Chichester : John Wiley & Sons, ©2003
Availability: Not available: SNU LIBRARY: Withdrawn (1).

106.
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Positioning : The Battle for Your Mind / AL Ries and Jack Trout by
Edition: Indian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Global Alliance Book Distributors A-312, Nanad Nikunj Meerut Road, Ghaziabad, U.P. - 201001
Publication details: New Delhi ; McGraw Hill , 2014
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 RIE. Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.827 RIE.

107.
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The slow pace of fast change : bringing innovations to market in a connected world / Bhaskar Chakravorti by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Boston : Harvard Business School Pub., ©2003
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 CHA.

108.
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The product marketing handbook for software / Merrill R Chapman by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Killingworth, CT : Aegis Resources , ©2004
Availability: Not available: SNU LIBRARY: Withdrawn (1).

109.
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Blogwild! : how everyone can go blogging /Andy Wibbels by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London : Nicholas Brealey , 2006
Availability: Not available: SNU LIBRARY: Withdrawn (1).

110.
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How to write a marketing plan / John Westwood by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London ; Philadelphia : Kogan Page , 2006
Availability: Not available: SNU LIBRARY: Withdrawn (1).

111.
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The marketing plan :how to prepare and implement it. William M Luther. by
Edition: 4th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
Publication details: New York : AMACOM , ©2011
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.802 LUT.

112.
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What is Marketing. /Alvin J Silk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
Publication details: Boston :Harvard Business School ,2006
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 SIL.

113.
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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation. / Nirmalya Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
Publication details: Boston, Mass. : Harvard Business School Press , ©2004
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.802 KUM.

114.
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Brand breakout : how emerging market brands will go global. / Nirmalya Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
Publication details: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan , 2013
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.827 KUM.

115.
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Greater good : how good marketing makes for better democracy. /John A. Quelch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
Publication details: Boston, Mass. : Harvard Business Press , ©2007
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 QUE.

116.
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Marketing Channel Management : A Customer-centric approach. /Pingali Venugopal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
Publication details: London : Sage Publication India ,2001
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8 VEN.

117.
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Key account management and planning : the comprehensive handbook for managing your company's most important strategic asset / Noel Capon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Free Press , ©2001
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.81 CAP.

118.
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Transforming your go-to-market strategy : the three disciplines of channel management. / V Kasturi Rangan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
Publication details: Boston : Harvard Business School Press , ©2006
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.87 RAN.

119.
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Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. /Richard Luecke by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: Boston, Mass. : Harvard Business School Press, ©2006
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.802 HAR.

120.
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The marketing gurus : lessons from the best marketing books of all time /Chris Murray
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Portfolio, 2006
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8 MUR.


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