The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay; Rajeev Batra; Aysegul Ozsomer

By:

Chattopadhyay, Amitava ; Batra, Rajeev ; Ozsomer, Aysegul

Material type: Text

TextPublisher number: Variety Books Publishers Distributors, | B-10, Street No.2, West Vinod Nagar, Delhi-92Publication details: New Delhi. : Tata McGraw Hill Education Private Limited., 2012.Edition: TMH editionDescription: xii, 335 p. ; 24 cmISBN:

9781259029226

Genre/Form:

DDC classification:

658.827 CHA

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Item type	Current library	Call number	Status	Barcode
Books	SNU LIBRARY	658.827 CHA (Browse shelf(Opens below))	Available	10024

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