Marketing Management / Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman and Torben Hansen

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Material type: Text

TextPublication details: Edinburgh : Pearson Education Limited, 2009.Edition: 3rd edDescription: xxxiv, 942 pISBN:

9781292106083
9781292093239

Subject(s):

DDC classification:

3rd Edn 658.8 KOT

Online resources:

eBook

Summary: This title features all the accessibility, theoretical rigour and managerial relevance of the global best-seller 'Marketing Management' plus European structure, European examples, the work of European academics, and bespoke online resources

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Holdings
Item type	Current library	Call number	URL	Status	Notes	Barcode
Electronic Resources (E-Books)	SNU LIBRARY Reference	658.8 KOT (Browse shelf(Opens below))	Link to resource	Not For Loan	eBook	ER113

Total holds: 0

This title features all the accessibility, theoretical rigour and managerial relevance of the global best-seller 'Marketing Management' plus European structure, European examples, the work of European academics, and bespoke online resources

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