Marketing Management / Prachi Gutpa {at all }

By:

Gupta, Prachi

Contributor(s):

Material type: Text

TextPublisher number: :Donated from KOMAL BINDRA (2010120018)Publication details: Noida :Pearson Education @2018Description: xiii, 23.6p 24cm. E.7 Different pagesISBN:

9789332587106

Subject(s):

DDC classification:

658.8 GUP

Summary: Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	SNU LIBRARY	658.8 GUP (Browse shelf(Opens below))	Available	G2712
Books	SNU LIBRARY	658.8 GUP (Browse shelf(Opens below))	Available	G0997

Total holds: 0

Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.

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