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The long tail : why the future of business is selling less of more / Chris Anderson.

by Anderson, Chris.

Edition: 1st edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: New York : Hyperion, ©2006Availability: Items available for loan: SNU LIBRARY (1) Call number: 658.802 AND. Not available: Withdrawn (1).

The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Treacy, Michael

by Treacy, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: Reading, Mass. : Addison-Wesley Pub. Co., ©1997Availability: Items available for loan: SNU LIBRARY (1) Call number: 658.8 TRE.

Blue ocean strategy :how to create uncontested market space and make the competition irrelevant / W Chan Kim

by Kim, W Chan Mauborgne, Renee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: :Global Alliance Book Distributors | :A-312, Nanad Nikunj Meerut Road Ghaziabad Publication details: Boston : Harvard Business Review 2005Availability: Items available for reference: SNU LIBRARY Not For Loan (1) Call number: 658.802 KIM. Not available: Withdrawn (1).

Making Niche Marketing Work : How to Grow Bigger by Acting Smaller / Robert E. Linneman

by Linneman, Robert E. Stanton, John L.

Series: McGraw-Hill Marketing and Advertising seriesEdition: International editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: Singapore McGraw-Hill 1991Availability: Items available for loan: SNU LIBRARY (1) Call number: 658.802 LIN.

Successful large account management / Robert B.Miller

by Miller, Robert B. Heiman, Stephen E. Tuleja, Tad.

Edition: 2nd ed. First south asian editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: New Delhi Kogan Page India 2004Availability: Items available for loan: SNU LIBRARY (1) Call number: 658.81 MIL.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W Chan Kim

by Kim, W. Chan Mauborgne, Renée.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: HCLPublication details: Boston, Mass. Harvard Business School Press 2005Availability: Items available for loan: SNU LIBRARY (1) Call number: 658.802 KIM. Not available: Withdrawn (1).

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W Chan Kim

by Kim, W Chan Mauborgne, Renee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: :Brijwasi Book Distributors | :H-87, Lalita park Laxmi Nagar Delhi 110092Publication details: Boston : Harvard Business Review 2015Availability: Items available for loan: SNU LIBRARY (2) Call number: 658.802 KIM, ...

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