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1.
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FCB-Ulka Brand Building Advertising : concepts and cases /M G Parameswaran by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., ©2001
Availability: Items available for loan: SNU LIBRARY (1)Call number: 659.109 PAR.

2.
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Darwin's Brands Adapting to Succeed /Anand Bhaskar Halve by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Variety Books Publisher Distributors B-10, Vest Vinod Nagar ,New Delhi-92
Publication details: New Delhi : SAGE, 2012
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 HAL.

3.
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Brand leadership / David A Aaker and Erich Joachimsthaler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • Donated by World Bank
Publication details: New York : The Free Press, 2009
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 AAK.

4.
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Understanding brands / Peter Cheverton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London ; Philadelphia : Kogan Page, 2006
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 CHE.

5.
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Building strong brands / David A Aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York ; London : Free , ©2002
Availability: Not available: SNU LIBRARY: Withdrawn (1).

6.
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TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : AMACOM , ©1995
Availability: Not available: SNU LIBRARY: Withdrawn (1).

7.
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Brand breakout : how emerging market brands will go global. / Nirmalya Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
Publication details: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan , 2013
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.827 KUM.

8.
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Strategic brand management : new approaches to creating and evaluating brand equity /Jean-Noël Kapferer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada , ©1992
Availability: No items available.

9.
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Design : Innovate Differentiate Communicate / Tom Peters by Series: Tom Peters essentials
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: London Dorling Kindersley 2005
Availability: Not available: SNU LIBRARY: Withdrawn (1).

10.
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18 brand astras : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New Delhi Response Books 2003
Availability: Not available: SNU LIBRARY: Withdrawn (1).

11.
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The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop by Series: Wall Street journal book
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • HCL
Publication details: New York Free Press 2004
Availability: Not available: SNU LIBRARY: Withdrawn (1).

12.
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Differentiate or die survival in our era of killer competition. / Jack Trout. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • ;S R Book Distributors. ;12, Satyam Enclave, Tejab Mill Compound, New Kot Gaon, Ghaziabad
Publication details: Hoboken, N.J. : John Wiley & Sons , ©2008
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.31 TRO. Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.31 TRO.

13.
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Strategic brand management : building, measuring and managing brand equity /Kevin Lane Keller by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Researchco Books & Periodicals Pvt.Ltd :4735/22, 2nd floor,Prakash Deep Building,New Delhi
Publication details: New Delhi :Person Education ,2013
Availability: Items available for loan: SNU LIBRARY (3)Call number: 658.827 KEL, ... Not available: SNU LIBRARY: Checked out (1). SNU LIBRARY: Lost (1).
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14.
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The new strategic brand management advanced insights and strategic thinking / Jean-Noël Kapferer by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
  • :Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi
Publication details: London : Kogan Page, 2015
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.8343 KAP. Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.8343 KAP.

15.
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Brand Positioning :Strategies for Competitive Advantage / Subroto Sengupta by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • :Variety Books Publishers Distributors :B-10, Street No 2 West Vinod Nagar Delhi -92
Publication details: New Delhi :Tata McGraw-Hill, ©2005
Availability: Items available for loan: SNU LIBRARY (1)Call number: 658.827 SEN.

16.
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Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Keller by
Edition: 5 ed. Global Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education, Limited, 2019
Online resources:
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.827 KEL.

17.
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Aaker on branding : 20 Principles That Drive Success / David Aaker by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : SAGE Publications India , 2015
Availability: Items available for reference: SNU LIBRARY: Not For Loan (1)Call number: 658.827 AAK.


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